With the launch of our new sofa collection, we’d like to thank everyone for their support and interest. Designing a collection of furniture that truly represents our ideals and quality is a challenging process, and some pieces, despite reaching the sample and photoshoot stages, ultimately didn’t make the cut. Sharing this journey and the sofas and chairs that were “eliminated” may offer a more authentic glimpse into the design process.
Experimentation and Trade-offs: Every Choice Was Taken Seriously
During our first furniture design journey, the team experimented with numerous ideas. For one chair, the initial goal was to create a simple yet comfortable design. However, after trying it out, we realized the backrest was too vertical, not as comfortable as we’d hoped. Even with subtle adjustments, it still didn’t create an immediate appeal. The team wanted each piece to be an integral part of a room, not just ordinary. Therefore, despite its simple design and reasonable price, simply being “okay” wasn’t enough, and we ultimately said goodbye to it.
Style and Personality: The Struggle Between “Bearcat” and “Bert”
Some designs reveal distinct personalities through adjustments in material and color palettes. For example, Bearcat is even more appealing in a velvet rust red, while the Bert series of chairs is incredibly comfortable, even tailored for a family’s living room. While its large size and comfortable seating feel are satisfying, the wood is a bit glossy, lacking understated elegance. Ultimately, despite its popularity, the team felt that Bert wasn’t enough of a focal point for a living room, perhaps more suited to a playroom. Striking a design that balances style and expectations is a difficult task for any furniture designer.
Improvements and Upgrades: Making Comfort the Main Focus
Some sofas, like the Bennett, were excellent in their initial versions, but some details needed improvement—for example, the front edge of the seat cushion was too prominent, resulting in a bouncy feel. Concerned about quality fluctuations due to the complex sewing process, the team opted to rework the seat structure. The center seat depth was also redesigned, allowing the whole family to comfortably watch TV, while the cushions are softer and more supportive. The revamped Bennett appears larger and more sophisticated, boasting a wider range of colors and materials. It was finally finalized and released to the market, becoming a true “star.”
Color and Matching: Ingenuity in the Details
Each design undergoes repeated color selection. Sometimes, styles are discarded simply because the same color and size already exist in the collection. For example, a popular color scheme for Milo was temporarily discontinued to avoid duplication. Every color adjustment is influenced by the overall style and coordination, and decisions are informed by user feedback.
Design Philosophy: Every Choice Serves Life
The entire collection is centered around “real life.” Comfort, ease of use, and aesthetics are consistently adhered to. Designers would rather discard unsatisfactory samples than compromise on “just enough.” Even seemingly insignificant details, such as the shape of the cushions and armrests, and the sheen of the wood, undergo multiple iterations and discussions—so that every user can truly “sit comfortably” and integrate beauty into their daily lives.
Transparency and dedication create aesthetics
This journey of design decision-making has been marked by both regrets and growth, and by a relentless pursuit of detail and quality. Every furniture designer has their own “Goldilocks moment,” finding the perfect balance between too big, too small, too hard, and too soft. Through this sharing, I hope to allow more people to see the thought and passion behind design: every decision to be selected or eliminated reflects a commitment to and commitment to the aesthetics of life.
